Static sample
Email cohort performance
Cohort growth, engagement, spend, revenue, and subscription conversion for a marketing reporting workflow.
Data mode Static JSON
Total users 4,955
Total revenue £53,850
Total spend £14,400
Overall CVR 8.0%
Cohort size and revenue
£53,850 total revenue across 4 cohorts.
Users Revenue
Efficiency
Static fixture calculations for review and iteration.
Revenue / spend 3.7x
Subscriptions 396
Cost / subscription £36
Cohort comparison
Open rate, click rate, conversion, and spend efficiency by cohort.
| Cohort | Users | Open rate | Click rate | CVR | Spend | Revenue | ROI |
|---|---|---|---|---|---|---|---|
| January Leads | 1,200 | 60.0% | 17.5% | 8.0% | £3,400 | £12,800 | 3.8x |
| February Leads | 980 | 62.2% | 18.4% | 7.4% | £2,900 | £10,300 | 3.6x |
| March Leads | 1,450 | 57.2% | 18.3% | 8.1% | £4,200 | £15,800 | 3.8x |
| April Leads | 1,325 | 59.2% | 18.7% | 8.2% | £3,900 | £14,950 | 3.8x |